About/Skills
Creative Marketing lead with 10+ years of experience. Creating and executing creative art events, workshops and social-first content across Instagram, TikTok, Facebook and paid social. Self-Learner. Communication skills. Hardworking & a problem solver. Thrive working alone and in a team. Passionate, motivated and willing to learn. See creative portfolio here
Experience
Art Business – Daltonsart Art – Present
Ongoing art & illustration and visual storytelling practice focused on narrative, symbolism and emotional connection.
Create & post shareable videos and images for audience engagement & growth.
Manage WordPress website development & SEO.
Regularly explore new tools, formats and ideas through personal creative experimentation.
Liase with peers and stay on top of project admin.
Market Manager | Marketing & Craft Workshops – Solo Craft Fair – 2024 – Present/Freelance Work
Curate and select creatives for each market, ensuring a balanced and high-quality mix of traders.
Admin: Process payments, manage emails, and keep information up to date.
Generate ideas for social media promotion and at live events. Liaise with & organise creative individuals at craft fair events.
Manage working relationships & collaborate closely with the sales team to ensure a smooth operation of events.
Design and deliver a range of craft workshops to increase footfall and interest in the market fairs.
Marketing Manager – PopUp Painting – 2016 – 2026
Lead & execute an engaging social-first media strategy that includes everything from videos & graphics to blogs and influencer collaborations.
Finding creators whose values align with the brand, driving authentic engagement and awareness.
Create and test social-first content using trending formats and hooks to maximise engagement.
Designed and produced marketing assets (print & digital) across all channels.
Lead paid Ad Campaigns: Manage and optimise Meta and Google Ads, creating video and graphic assets for lead generation and awareness. Focus on driving conversions, growing customer engagement, and maximising ad spend.
Oversee website dev, content, and SEO best practices and enhance organic traffic and user experience.
Oversee external communications & marketing team, ensuring smooth campaign delivery.
Analyse performance & audience data.
Marketing Manager – London Art Bar – 2021 – 2026
Shape creative direction for immersive cultural events, balancing brand consistency with social media.
Generate new content ideas, videos, visuals, paid promotions for campaigns, and digital media.
Plan and execute paid Meta ad campaigns, developing visuals, videos, and narratives to amplify event awareness. Leverage data to optimise reach and growth, adjusting ad spend for maximum impact.
Worked across disciplines — bar teams, artists, designers and videographers — to produce cohesive creative outputs.
Analyse data to optimise for reach and growth.
Digital Marketing Lead – Cronosone Escape Room -2024 Contract
Devise and execute the online PPC Google Adverts and Facebook Adverts to increase brand awareness and drive sales.
Create on-brand marketing assets for promotion and social media.
Marketing Lead – Bright Little Labs – 2022 Contract
Lead and execute the marketing and social strategy for the second book in the Agent Asha series.
Help organise, plan and execute Influencer outreach, identifying on-brand creators, coordinating partnerships, and securing coverage across digital platforms.
Created engaging content (video, graphics, blogs) tailored to a child-friendly audience while maintaining educational and brand values.
Help organise and participate in key promotional launch events.
Moniker Projects Gallery Assistant – Supervisor – 2015
YPLAN – Content Entry Assistant & Promoter – Admin & Sales – 2014
Art Assistant – Ben Johnson – Creative Skills – 2013/14
Skills & Certificates
Social Media Apps, Meta Ads, Google Ads, Google Analytics.
Website CMS – WordPress/Squarespace/Wix, Mailchimp, Anchor, Photoshop, Canva, Basic Adobe Illustrator, Premiere Pro. Influencer Bulba App.
Google SEO Fundamentals Certificate
Google UX Design Specialisation
Digital Marketing & E-Commerce Professional Certificate
Google AI Specialisation
References
